Press Room
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NakedPizza
June 04 2010
There’s no better showcase for cheese than pizza. And pizza, cheese and all, has gotten a healthy makeover in the most unlikely of places: New Orleans.
11 Companies to Follow on Twitter
May 26 2010
We’ve just published a small-business guide to using Twitter that was written by Kermit Pattison. Below, Mr. Pattison offers 11 examples of businesses (they’re not all small businesses) that make smart use of the micro-blogging service. You can check out the Twitter feeds individually, or you can see them compiled in one list.
New Nutrition Business
May 24 2010
Europe’s health claim regulator sets itself up as ultimate arbiter of science.
Incubation Nation: Where Great Ideas Are Born
May 14 2010
Spun out of university research labs or started by local entrepreneurs trying to supercharge their hometowns, business incubators are everywhere. This map puts the spotlight on 20 initiatives.
Improve Your Health Through Pizza
April 01 2010
Randy Crochet and Robbie Vitrano, co-founders of Naked Pizza, on how they were able to make one of America’s favorite foods healthier.
NakedPizza on Bloomberg News
March 23 2010
Randy Crochet, chief executive officer of NakedPizza and Matt Saurage, president and chief executive officer of Community Coffee LLC, talk with Bloomberg’s Betty Liu about the food industry in New Orleans.
Chewing the fat
March 05 2010
Whole Foods’ new nutritional ratings system ignores 2.4 million years of human history.
Twitter becoming mission critical to the business
February 24 2010
Founded in late 2006 as one small store in New Orleans in an area that flooded during hurricane Katrina, NakedPizza (originally named World's Healthiest Pizza) was launched as an ambitious business model that seeks to change the nutritional profile of fast food in America.
Kraft family takes slice of healthy pizza franchiser
February 21 2010
FOXBORO—They made their fortune in paper products, and they earned their fame with football. Now, the Kraft family is turning to pizza for their latest venture.
Brothers bringing healthy pizza concept to Louisville
February 19 2010
Conventional knowledge says the market for pizza is plenty saturated. But purveyors of the New Orleans-based NakedPizza believe they have found a space to occupy in that crowded market with a healthier alternative to traditional takeout and delivery pizza. And this summer, the concept will reach Louisville.
Fast Food with Functional Flair
February 17 2010
The venerable pizza has come a long way since its humble Italian beginnings. But whether it’s deep dish or thin crust, meat lovers or Hawaiian style, one thing is clear: pizza is about the furthest you can get from health food fare. It’s also something the founders of New Orleans, LA-based NakedPizza set out to change.
Greater grains for pizza crusts
February 15 2010
When it comes to pizzerias catering to customers with food allergies or diet restrictions, gluten-free crust is so 2009 – or rather, that goes for what’s usually employed to make it. Celiac Disease concerns are in fact growing, but those afflicted want more from their food.
NakedPizza signs 50-unit deal
January 04 2010
NakedPizza, the single-unit healthful pizza concept that has attracted heavy-hitting investors, has signed a 50-unit development deal for South Florida, including Miami.
Diary of a Social Venture Start-up: The Right Investors
December 14 2009
As you might have noticed, I’ve been thinking a lot about money recently. It sort of goes with the territory of trying to start a social venture. But as much as we’re all focused on finding the next big check, it’s also important to make sure you’re taking the right money. To get to the heart of this, I spoke with Robbie Vitrano.
Naked Pizza cooks up nationwide expansion plans
October 30 2009
Now that Naked Pizza has its federal disclosure document, the health conscious takeout pizza enterprise is going nationwide. Co-owner Randy Crochet said he and partner Jeff Leach have fielded more than 950 franchising inquiries in the past two to three weeks from people in Florida, New Jersey, New York, California, Oklahoma, Arizona. “Most of your major ...
Profiting From Healthy Pizza
October 01 2009
NakedPizza’s Randy Crochet and Kraft President Johnathan Kraft on healthy pizza profits.
NakedPizza Gets Investment to Expand
September 19 2009
The Kraft Group have bought a stake in the NakedPizza chain of restaurants. NakedPizza is a chain that claims to sell healthy pizza by paring it down to the essential and natural versions of the original. The website and the packaging also comes with Pollan-esque messaging.
Three Best Ways to Create a Brand Name
September 18 2009
Creating a great brand name is almost half the battle in establishing your company or your product. But getting there involves the kind of creative thinking that might be outside a small-business owner's purview. If you're having trouble, branding experts say the first step is to pinpoint your strengths. Why are you the best? And what do you deliver that's unique? Then, consider the customers whom you're targeting and what they value most, such as social responsibility, authenticity or customization. Then, think about how you can best express these principles effectively through words.
Pizza With a Point
September 11 2009
Jeff Leach is one of those people who can talk about healthful eating and the mechanics of human digestion and the evils of the industrial-food supply — and keep talking long after you’ve zoned out. This is why he decided to get into the pizza business: both because he has a lot to say and because “pizza” is more likely to hold your attention than, say, “gluten-free” or “gastrointestinal system.”
Evan Ratliff Is Caught!
September 08 2009
Evan Ratliff was fluked at about 7 p.m. EDT tonight by Jeff, the owner of Naked Pizza in New Orleans. Jeff had been tipped off that Evan was in New Orleans by @vanishteam, which has been tracking Evan through some serious high-tech maneuvering, which will all be explained soon. It involves IP tracking, fem-bots, fake names and much more.
How One Small Business Uses Twitter to Build Its Brand
May 29 2009
Twitter, the free microblogging service that enables users to send text-based "tweets" 140 characters in length to their "followers," is one of the hottest social-media companies on the planet. Despite a meteoric rise and the fact it's been around for nearly three years, we had honestly never heard of Twitter two months ago. It was not until Mark Cuban tipped us off that we actually created a Twitter account and sent our first tentative tweets.
Featured Article:
Pizza With a Point
Jeff Leach is one of those people who can talk about healthful eating and the mechanics of human digestion and the evils of the industrial-food supply — and keep talking long after you’ve zoned out. This is why he decided to get into the pizza business: both because he has a lot to say and because “pizza” is more likely to hold your attention than, say, “gluten-free” or “gastrointestinal system.”
Press Releases:
06/28/2010
Multi-Unit Franchise pros gobble up NakedPizza in Boston, San Diego, Orange County, New Orleans, Cin
02/26/2010
New York, Tampa - St. Pete, Sarasota, and Arkansas make it Naked.
02/09/2010
NakedPizza revs up in Papa John’s backyard.
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